Tag: general sessions

Using The Power Of Stories To Transform Conference General Sessions

We are a story driven world. We are each a story wrapped in a skin says Dr. Leonard Sweet. When we begin to share our journeys, our stories intersect. Our conferences need to create more story people. We need to transition from speakers talking at audiences and experts telling their stories. We need to move … [Read more…]

Morphing Attendees into Story People Through Narraphors and Frames

We are wired for stories. Every person you meet is a story wrapped in a skin says author, futurist and sociologist Dr. Leonard Sweet. As our lives intersect, so do our stories. We can encourage conference attendees to transition from story listeners to story sharers. Then our attendees become story people participating in a bigger … [Read more…]

Most Keynote Speakers Fail At Providing Audience Learning & Performance Improvement

Most keynotes fail at actually providing learning and retention. Sure, many keynotes are inspirational, motivational and provide an engaging story. And if that’s all we’re looking for from a high-paid professional speaker for a keynote, it works. However, when an organization pays $10,000-$75,000, or even a higher fee, for a 45- to 60-minute message, we … [Read more…]

Crank Up Your Conference Emotional Intensity With Bright Lights

Forget about turning down the lights to set the mood for your opening general session. Why? It’s the perfect way to disengage and dial back your attendees’ emotions. If you want to emotionally connect and increase your audience’s emotional intensity, a University of Toronto study says you need to turn lights up bright! Bright Lights … [Read more…]

Three Guaranteed Ways To Kill Your General Session Attendees

Is your general session like bug repellant only repelling attendees and attracting crickets? Is it a sure-fire way to keep attendees in their hotel beds? Here are three fail-safe strategies that are guaranteed to kill your general sessions and create the walking dead! 1. Be A Chest-Thumping Legacy Gorilla Male gorillas beat their chests to … [Read more…]

Why Conference General Sessions Should Be More Like The Olympics

The 2012 London Olympics were an interesting diversion from U.S. politics, the scorching heat and a questionable economy. They captivated our attention as we rooted for our countries, the underdog and individuals that had overcome great odds. Even when an athlete from another part of the world broke some amazing record, we united with our … [Read more…]

Why You Should Not Hire A Speaker That Will Alienate Part Of Your Audience

Learning is a fragile thing. It is a biological process that happens in the brain. Provide the wrong stimulus and the brain responds by shutting down the learning process and instead protecting the human body. In order for people to learn something, their basic needs have to be met first. They must feel like the … [Read more…]

Why Risky Conference Speakers Can Lead To Failed Learning

What do well-informed town halls and WWE’s “Friday Night SmackDown” have in common? A lot more than you would think. In 2009, both Friday Night SmackDown and healthcare town halls were sold out. Both witnessed a staged, well-rehearsed, public feud that was more about sensationalism than fact. During those healthcare town halls, two opposing sides … [Read more…]

Why Do We Start Conferences With General Sessions?

Most conferences kickoff with an opening general session. Why? What’s the point? What’s the purpose of a general session? Back To Presentation Basics What’ the purpose of a speaker for any presentation? Nancy Duarte, author of Resonate says it best, Presentations are most commonly delivered to persuade an audience to change their minds or behavior. … [Read more…]

Social Isolation In The Midst Of A Crowded General Session

Rows and rows of chairs in straight lines face the stage. Aisles separate sections of chairs so people can navigate the room. The large ballroom easily seats 5,000 people theater style. The air is cold and stale. The lights dim. A dancing image appears on the front screens and the delay screens hanging from the … [Read more…]