On Wednesday, January 27, 2010, I had the pleasure of presenting a breakout at Explore Minnesota 2010 Tourism Conference. Here is the workshop description and PPT from that presentation. Many American consumers have internalized the recession experience. Research shows that marketers need a fresh lens through which to view consumers in a post-recession world. Traditional assumptions underpinning consumer, meeting attendee, and event professional segmentation are no longer valid. Many have … [Read more...]