Tag: new consumer segmentations

Increasing Conference Customers Through Social Media, Reach And Yield

Where do new conference customers come from? Do you know the cost of acquiring your next customer? Those are the magic questions many conference organizers want answered. Incorporating The FRY Method Author Olivier Blanchard talks about using the FRY method with social media to increase customers in his book Social Media ROI. The FRY Method … [Read more…]

Using Social Media And The FRY Method To Increase Event Registrations

“It’s all just a numbers game. There’s not a secret to increasing event registration. You just sell more,” says your boss. “You want to increase your sales? Just talk to more people. Pick up the phone and call more potential attendees. Send out more emails. Create more direct mail marketing pieces. Get more eyeballs. That’s … [Read more…]

Welcome To The New Normal: Tips For Event Professionals

On Wednesday, January 27, 2010, I had the pleasure of presenting a breakout at Explore Minnesota 2010 Tourism Conference. Here is the workshop description and PPT from that presentation. Many American consumers have internalized the recession experience. Research shows that marketers need a fresh lens through which to view consumers in a post-recession world. Traditional … [Read more…]