Time For Your Conference Sponsorship To Grow Up January 10, 2013 by Jeff Hurt Has your conference sponsorship grown up? Or are you still offering first generation sponsorship that flashes logos on any and all available space at your conference venue? If you are, you have bought into the concept that displaying logos to masses of cynical consumers equals marketing return. Guess what, it doesn’t! Four Generations Of Sponsorship … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , Kim Skildum-Reid, Last Generation Sponsorship, sponsors, sponsorship
