Has your conference sponsorship grown up? Or are you still offering first generation sponsorship that flashes logos on any and all available space at your conference venue? If you are, you have bought into the concept that displaying logos to masses of cynical consumers equals marketing return. Guess what, it doesn't! Four Generations Of Sponsorship Kim Skildum-Reid, one of the world's leading sponsorship mavens with more than 25 years of global sponsor experience, has written a white … [Read more...]