We just won twenty games in a row, said the fictitious Peter Brand, advance scout for Oakland A’s. And what's the point? said Oakland A’s general manager Billy Beane. We just got the record, said Brand. Man, I've been doing this for... listen, man. I've been in this game a long time. I'm not in it for a record, I'll tell you that. I'm not in it for a ring. That's when people get hurt. If we don't win the last game of the Series, they'll dismiss us, said Beane. Billy….said Brand. I … [Read more...]
If Your Conference Metrics Feel Good, Use Discernment
Yahoo, our conference attendance is up 30% from last year. Whoa, don’t be fooled by that conference data! Too many organizations pat their leaders on the back for increased attendance, selling out the show floor or selling all of their sponsorship packages. We need to use discernment to look deeper into what that conference data is really telling us. Be careful of letting emotions guide your decisions based on vanity metrics—attendance, sell-outs, number of sessions, etc. We need to delve … [Read more...]
