CEIR Report Power Of Exhibitions In 21st Century Review Part II Read part I. Think left and think right and think low and think high. Oh, the thinks you can think up if only you try! Dr. Seuss Theodore Gisele, aka Dr. Seuss, had a great idea about thinking. Think differently. Now apply Dr. Seuss' thinking strategy to the next event or exhibition that you're planning. Think about it from many angles, from top to bottom, to inside out, to before and after, to what's it all about. Think about … [Read more...]
Don’t You Forget About Me: 5 Considerations To Attract Gen X & Y Attendees
CEIR Report Power Of Exhibitions In 21st Century Review Part I “A trade show is a trade show … I don’t expect anything to change.” Chad, 26. Imagine this comment came from one of your recent conference attendees. What would you do? How would you engage Chad in a future exhibition or event? Chad's negative sentiment is not unusual from others his age. Organizers and exhibitors need to recognize that the exhibitions and event marketplace is on the cusp of a major generational shift and plan … [Read more...]
