Increasing Social Media Engagement Increases ROI December 2, 2011 by Jeff Hurt Engagement: It’s been the buzzword de jour. So what exactly is engagement in social media and why is it important? Parta Dialogue’s white paper Engagement Is Efficiency explains the importance of engagement to social media ROI in Google and Facebook. What Is Engagement? According to a 2007 Forrester marketing report, “Engagement is the level of … [Read more…] Filed Under: Social Media Tagged With: , engagement, facebook, Google, online social media conversation, ROI social media, social media for associations, social networking
