It's important to build your network before you need it! Building a network of organization supporters who can do a variety of things at a moment's notice is imperative in today's socially networked world. Transactions Versus Relationships Unfortunately, many organizations struggle with relationship building. Instead, they are masters of the transaction. Their emphasis on transactions is often at the expense of cultivating relationships. Successful organizations are integrating relationship … [Read more...]
Increasing Social Media Engagement Increases ROI
Engagement: It's been the buzzword de jour. So what exactly is engagement in social media and why is it important? Parta Dialogue's white paper Engagement Is Efficiency explains the importance of engagement to social media ROI in Google and Facebook. What Is Engagement? According to a 2007 Forrester marketing report, "Engagement is the level of involvement, interaction, intimacy and influence an individual has with a brand over time." In social media, engagement is active individual … [Read more...]
