Having a social media plan for your next event is critical to your success. It shouldn't be an afterthought or something only your attendees use. Here's an infographic from Marketo that will help you create a Social Media Event Marketing Plan. It's taken directly from Marketo's free Definitive Guide to Event Marketing (in case you missed it.) What success have you had using social media for your events? What tips do you have for those implementing social media for their conferences … [Read more...]
How To Influence Facebook Users
Facebook users just want to belong. With more than 800 million registered users, that's a lot of us that want belong to something. Maybe, just maybe, your organization can help them belong to something of value, something cool and hip, something that promotes life-meaning and purpose, or something that helps them professionally. People Use Facebook For Two Primary Reasons Boston University Professors Ashwini Nadkarni and Stefan G. Hofmann published a study, Why Do People Use Facebook in … [Read more...]
Using Social Media Successfully For A Digital Concierge And Customer Service 3.0
Ever been in a small business or restaurant that has a small bell sitting on the front counter? Next to the bell is a sign with the words "Ring for service." In my opinion, many of today's social media networks are the equivalent of that little bell with the words "Tweet or post for service." The challenge for most organizations is whether they are listening for that social media bell to ring. Responding To The Digital Bell As A Concierge Many organizations are looking for an edge … [Read more...]
5 Ways To Super-Charge Engagement On Your Facebook Page
Facebook. Say that name and people either nod in agreement or shriek with fear. Facebook's jargon, processes and activity are part of mainstream society today. We judge relationships based on a person's Facebook relationship status. We see if someone has current photos in their albums. We check their work history and their timeline. We review what they've "liked" recently. Facebook is an extremely powerful social technology tool that our organizations should embrace and use--even if we don't … [Read more...]
Are Pirates Running Your Social Media?
Arrrr! Ahoy Mateys. We be here to take over th' seven seas. We want ye gold. We want ye social media engagement. 'Tis better to do 'n ask fer forgiveness than wait fer ye approval. Translation: Hello social media friends, followers and connections! We don't care about unspoken, traditional, bureaucratic practices and procedures. We are here to engage with you in social media. We believe it's better to engage with you and ask for forgiveness than wait for corporate approval to use social … [Read more...]
Increasing Social Media Engagement Increases ROI
Engagement: It's been the buzzword de jour. So what exactly is engagement in social media and why is it important? Parta Dialogue's white paper Engagement Is Efficiency explains the importance of engagement to social media ROI in Google and Facebook. What Is Engagement? According to a 2007 Forrester marketing report, "Engagement is the level of involvement, interaction, intimacy and influence an individual has with a brand over time." In social media, engagement is active individual … [Read more...]
How Your Fear Of Social Media Can Lead To Death In 10 Steps
Your fear of using social media may actually be due to your fear of death. Sound preposterous? Way off base? Absurd? Laughable? That's not what Dr. Travis Kemp, one of Australia's leading performance psychologists and leadership development facilitators thinks. Fear Is The Barrier Humans are bad at assessing risk. We let our personal fears guide our decisions instead of logic. Often, we are not even aware that we operating from a position of fear. Dr. Kemp shared how fear distorts … [Read more...]
5 Social Media Practices You Should Not Do
I’ve been doing quite a bit of spying lately, in search of social media best practices among organizations. While there’s some good stuff out there, the social landscape is littered with examples of what not to do. If your social media initiatives are not yielding proof of engagement — sharing, comments, likes, and/or click-throughs — you’re probably not going about it in the right way. Five Social Media Things You May Be Doing Wrong Here are five things that you may be doing … [Read more...]
