Your Conference Content Has Magnetic Pull July 23, 2018 by Dave Lutz Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. It’s a foreign concept to them. Most marketing and communications … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendance Acquisition, attendance marketing, conference best practices, content marketing, Education, Education & Adult Learning, marketing, meeting planning best practices, Session Marketing
Ninja Moves for Improved Conference Session Marketing September 8, 2016 by Dave Lutz Better session copy helps put butts in seats! Use these tips to train your AI agent to help. In 2013, we partnered with Tagoras on a research project and produced The Speaker Report. 48 percent of the 120 conference/education professionals who responded said they always or frequently re-write some or all of their speaker session … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendance Acquisition, attendance marketing, conference best practices, content marketing, Education, Education & Adult Learning, meeting planning best practices, Session Marketing
