We Prefer Stories To Stats—The Dark Side of Stories January 17, 2019 by Jeff Hurt We love stories. They connect on a personal and emotional level. We trust them more than statistical evidence. Unfortunately, we tend to overgeneralize from others’ stories, from anecdotal information and from small sampling sizes. We tend to confuse now with “what always is” as if our immediate situation consistently represents the entire universe of similar … [Read more…] Filed Under: Event Planning Tagged With: , narratives, stories, stories over stats, story arc, story sharing
Developing Your Conference Story Arc To Activate Participants’ Brains November 8, 2018 by Jeff Hurt Applying a story arc to the conference can activate participants’ brains. And you want stimulated, motivated engaged brains during your event for sure! A story arc is an extended, continuous storyline in episodic storytelling media such as television series, comic books, video games, films etc. Each episode follows a dramatic arc with the story unfolding … [Read more…] Filed Under: Event Planning Tagged With: , conference as episodic storytelling, conference narrative, conference story arc, episodic storytelling, framing, narrative, stories, story, story arc, story sharing, storytelling
Use A Conference Story Arc To Shift Your Participants’ Brain Architecture And Strengthen Their Neural Connections November 6, 2018 by Jeff Hurt We are helpless story junkies says author, journalist, and storyteller Michelle Weldon. We can’t help it. It’s part of our human nature to crave and connect with stories. Your brain on story acts very differently than when your brain is receiving data, facts and information. It changes its structure and releases cortisol and oxytocin–called the … [Read more…] Filed Under: Event Planning Tagged With: , conference story arc, hardwired for connections, narrative, neural connections, neuroscience, neurotransmitters, story arc, story sharing, storytelling
Cultivating A Conference Culture Of Community November 4, 2015 by Jeff Hurt To think about a conference is to think about community, networking, peer learning, food and table. In reality, if you are attending a conference and you are not getting hungry for more learning and peer sharing, that conference is missing the mark. Successful conferences provide ample opportunity for attendees to finger tasty ideas and feed … [Read more…] Filed Under: Event Planning Tagged With: , attendee experience, authentic community, community, conference best practices, connections, connexity, food and beverage, images, metaphors, narraphors, story sharing, table talk
Using The Power Of Stories To Transform Conference General Sessions July 27, 2015 by Jeff Hurt We are a story driven world. We are each a story wrapped in a skin says Dr. Leonard Sweet. When we begin to share our journeys, our stories intersect. Our conferences need to create more story people. We need to transition from speakers talking at audiences and experts telling their stories. We need to move … [Read more…] Filed Under: Experience Design Tagged With: , attendee experience, community, connections, connexity, general session, general sessions, images, metaphors, narraphors, neuroscience, stories, story people, story sharing, storytelling, table talk, unforgettable events
Morphing Attendees into Story People Through Narraphors and Frames July 21, 2015 by Jeff Hurt We are wired for stories. Every person you meet is a story wrapped in a skin says author, futurist and sociologist Dr. Leonard Sweet. As our lives intersect, so do our stories. We can encourage conference attendees to transition from story listeners to story sharers. Then our attendees become story people participating in a bigger … [Read more…] Filed Under: Event Planning Tagged With: , attendee experience, community, connections, connexity, general session, general sessions, images, metaphors, narraphors, neuroscience, stories, story people, story sharing, storytelling, table talk, unforgettable events
The Greatest Conference Story Never Told April 27, 2015 by Jeff Hurt It’s time to bring back the luncheon table at your next conference. When attendees break bread together at the table, community is born. It’s where the stories of our profession, our lives, our past and our future are shared, retold, relived and remembered. Too many conferences have made a catastrophic mistake. In the name of … [Read more…] Filed Under: Event Planning Tagged With: , attendee experience, community, connections, connexity, entrainment, food and beverage, images, metaphors, narraphors, neuroscience, stories, story sharing, storytelling, table talk, unforgettable events
