Tag: neuroscience


Use A Conference Story Arc To Shift Your Participants’ Brain Architecture And Strengthen Their Neural Connections

We are helpless story junkies says author, journalist, and storyteller Michelle Weldon. We can’t help it. It’s part of our human nature to crave and connect with stories. Your brain on story acts very differently than when your brain is receiving data, facts and information. It changes its structure and releases cortisol and oxytocin–called the … [Read more…]

Specific Strategies To Take Your Conference Full Frontal!

You can make your conference the purple cow of all conference experiences. That is if you want to be seen as unique and different. So how do you do that? By creating conference experiences that help your participants think smarter! This means designing conference experiences that go full frontal! Going full frontal means engaging the … [Read more…]

Take Your Conference Full Frontal

It’s time to take your conference full frontal! No, not a full frontal lobotomy. Nor a behind the scenes look at the private parts. It’s time to challenge and encourage your conference stakeholders to focus on engaging their brains at a higher level. It’s time to develop conference experiences that help your stakeholders think smarter. … [Read more…]

Conference Pivoting: Memory, Remembering, Cues And Mnemonics

Viewing a conference presenter does not give it much sticking power in the memory to paraphrase cognitive psychologist Dr. Daniel Willingham. Ouch, that’s certainly smacks at the primary conference education session—the traditional lecture. Viewing a conference lecture, even reviewing its recording later, leads to the illusion that the viewer knows the material because it seems … [Read more…]

Time To Pivot: Rethinking Human Memory And Remembering For Conference Education

How does the mind work, especially how does it remember things from your event? Well, it’s probably not like your currently believe. Creating a memorable event is not enough! Unforgettable memorable events, which most of us aim to offer, misguide your attendees because our memories do not accurately record an event or experience. Your memory … [Read more…]

Developing 21st Century Brain Savvy Leadership Webinar August 18

It has come like a thunderbolt. A large boom followed by a blinding light. It’s as if we woke up from a long, long sleep. Some of our most esteemed and successful associations woke up and discovered that the world around them has drastically changed. And the change keeps on coming. Register now for this … [Read more…]

Using The Power Of Stories To Transform Conference General Sessions

We are a story driven world. We are each a story wrapped in a skin says Dr. Leonard Sweet. When we begin to share our journeys, our stories intersect. Our conferences need to create more story people. We need to transition from speakers talking at audiences and experts telling their stories. We need to move … [Read more…]

Morphing Attendees into Story People Through Narraphors and Frames

We are wired for stories. Every person you meet is a story wrapped in a skin says author, futurist and sociologist Dr. Leonard Sweet. As our lives intersect, so do our stories. We can encourage conference attendees to transition from story listeners to story sharers. Then our attendees become story people participating in a bigger … [Read more…]

Beguile Potential Conference Attendees

Want to spike your conference registration? Try an emotional call to action. It captivates fence sitters and potential first timers. The only reason anyone does anything is to change the way they feel, says Tony Robbins. With the right emotional call to action, you can help potential attendees begin to experience those feelings right now. … [Read more…]

Leading Others Through Organization Change Requires Effective Brain-Friendly Plans

Yes, when dealing with change, the details of the change are important. Equally important are the plans we develop to bring others along with the change. We often omit creating a plan that our team can own. We make a barbaric blunder and create a plan about the details of the change. We forget about … [Read more…]