Experience Design


Five Questions For 21st Century Conferences

I believe that questions are the currency of today’s world. We should all be embracing questions like: What’s next? How does that impact me? Where do we go from here? What will it take to make this happen? Why and Why not? Five Questions For 21st Century Conferences And Their Organizers With hat tips and … [Read more…]

Overcoming These Six Barriers To Audience Resistance To Participation

Even when you’ve adequately communicated the transition from passive attendee to active participant, some audience members will still resist. You’re challenging their comfort zone of passively sitting in a lecture. You are now asking them to engage on a different level which requires being fully present and doing something. And you’re challenging their past school … [Read more…]

How Tablet Friendly Is Your Conference?

Pew Research released an interesting report: Tablet Ownership 2013. Findings are based on phone interviews conducted with 2,252 adults ages 18 and older in April and May 2013. Attendees are toting tablets at conferences and trade shows in record numbers. They’re downloading slide decks, taking notes, verifying facts, swapping content info, snapping photos, tweeting, posting and scanning attendee … [Read more…]

Designing Education Theaters On The Trade Show Floor

Attracting and keeping quality attendees on your show floor isn’t getting any easier. The way we, as consumers and businesses, research and buy products and services has evolved — and so must the trade-show experience. The trade show of the future will focus on helping over selling, which is best accomplished by delivering valuable education … [Read more…]

Conference Connexity: Delivering On Your Networking Promise [free eBook]

Networking is often the catalyst that prompts people to attend conferences, yet delivering on this expectation can be tricky. What’s even trickier – attendees are getting better at leveraging digital channels to find and connect with the people they most want to meet. They’re not as dependent as they once were on conferences to address … [Read more…]

The Transformative Power Of Peerology

In the world of conference education, the future is not necessarily about the next technology gadget or innovative session format. It’s about something that is as old as disco balls, platform shoes and shag carpeting: peerology. SME — Subject Matter Experts — has long been an important component of education session development. But it’s time … [Read more…]

Why Your Conference Needs A Listening Space

I decided it was a cold coffee type of a morning. A Starbucks Carmel Ribbon Crunch Frappuccino would do nicely. Play That Funky Music White Boy! On the drive to the coffee shop, a new funky song came on the radio. It immediately transported me to my high school days. It had that Soul Train … [Read more…]

Five Key Conference Design Elements Driving The C2-MTL Experience

It’s not often that we get a chance to fully immerse ourselves in an extraordinary conference experience. Such was the case for me last week at C2-MTL. If you’re a “frequent flyer” here on the Velvet Chainsaw Midcourse Corrections blog, you may recall a post I filed last week as I was midway through C2-MTL. … [Read more…]

C2-MTL: A Conference Dream Becomes A Reality

In 2010, Daniel Lamarre (CEO, Cirque du Soleil) longed for a new kind of business conference. One where business leaders from all walks of life might come together to explore, discuss and design best options to inspire creativity and innovation within their own companies. Lamarre shared his dream with Sid Lee, a creative services firm based … [Read more…]