What Risk Factors Are Top of Mind for Association Event Organizers? February 25, 2021 by Lisa Block We recently convened a roundtable of senior-level conference organizers to discuss risk tolerance and the forces that are shaping their 2021/22 event strategies and decisions. Three primary risk categories are emerging as organizations weigh their options for major conferences in 2021: Mitigating financial risk Member considerations and communications Health, safety and duty of care Mitigating … [Read more…] Filed Under: Business Model, Hybrid & Virtual Tagged With: , budgeting, contract negotiations, digital meetings, financial risk, hybrid meetings, virtual meetings
Beyond Hybrid: Repackaging Your Conference Content February 8, 2021 by Dave Lutz Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. While I agree in principle, I think the future is so much more than hybrid. Meetings of the future will be improved and monetized by embracing the tenets of strategic product management. … [Read more…] Filed Under: Experience Design, Hybrid & Virtual Tagged With: , content creation, content on-demand, content repackaging, digital conferences, hybrid meetings, virtual conferences
PCMA’s First Omnichannel Convening Leaders: The Great, the Good and the Not So… January 21, 2021 by Lisa Block I was excited to attend PCMA’s Omnichannel Convening Leaders event last week. Having attended more than 20 of PCMA’s Annual Meetings over the years (both in person and virtually), I expected high energy, experimental delivery and great content. I wasn’t expecting to connect with my friends or to feel the same high I get from … [Read more…] Filed Under: Conference Networking, Experience Design, Hybrid & Virtual Tagged With: , association insights, Convening Leaders, hybrid, omnichannel, PCMA, PCMA's Convening Leaders, virtual
Get Conference Inspiration from Trusted Peer Connections December 23, 2020 by Lisa Block So many in our industry have been pushed to their limits in 2020. Whether that has manifested in job loss, interrupted work/life patterns, isolation, grieving the loss of a loved one, unimaginable work pressure or needing to be “always-on” on Zoom or Teams, it has been a year of disruption unlike any we might have … [Read more…] Filed Under: Event Planning, Hybrid & Virtual
2021 Virtual-Conference Big Ideas December 3, 2020 by Dave Lutz In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. They, like you, are all experiencing Zoom fatigue and will have much higher expectations for conferences this coming year — especially those they are investing their precious time and money. Don’t waste a good crisis. Use … [Read more…] Filed Under: Experience Design, Hybrid & Virtual Tagged With: , 2021 virtual conference, experience design, future of virtual conference, hybrid conferences, virtual conferences, Zoom fatigue
Normal is Over(rated) – For Now November 16, 2020 by Dave Lutz This is a guest post by Joy S. Davis, CAE, based on an email she sent to me after reading Lisa Block’s recent post, “I Am Sorry, But We Are Not All Fine.” Joy is Managing Director, Member Products, for the American Association of Pharmaceutical Scientists. Not too long ago, I gently asked my Executive … [Read more…] Filed Under: Business Model, Hybrid & Virtual Tagged With: , apology meetings, event strategy, hybrid conferences, return to normal, the new normal, virtual conferences
I Am Sorry, but We Are Not All “Fine” October 26, 2020 by Lisa Block I was inspired by a post by Lisa Cowley, CEO of Beacon, who penned a moving article entitled “It Is Okay Not to Be Okay.” I recommend you read her moving story and then come back. Some days, I can relate! Application for Associations It’s getting harder and harder to see the light at … [Read more…] Filed Under: Event Planning, Hybrid & Virtual Tagged With: , hybrid meetings, pandemic and meetings, skilling up, staff layoffs, staff stress, virtual meetings
Expos Don’t Work Well in a Virtual Environment October 14, 2020 by Dave Lutz Virtual Expo Truths Nearly every conference and trade show professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. I’ve got bad news for you. Virtual expos will never be able to come close to replacing the revenue generated from your face-to-face expo. Here’s some of our learnings: 1. … [Read more…] Filed Under: Hybrid & Virtual, Sponsorship & Exhibits
Does the Perfect Virtual Event Platform Exist? October 1, 2020 by Lisa Block The answer, based on my unscientific survey of a dozen association leaders, is a resounding no. Planners are wading through recommendations from colleagues, trusted vendors and online forums to find the best platform for their needs. And it’s a murky and often frustrating experience. While there are many excellent solutions out there, none are “perfect” … [Read more…] Filed Under: Event Technology, Experience Design, Hybrid & Virtual
Event Recovery Food Chain August 27, 2020 by Dave Lutz The harsh reality of an elongated recovery for the live events industry has settled in, as we wrote about back in March when we crafted the Event Recovery Food Chain. At the time, we stated, “Hotels and the entire events supply chain need to understand that we won’t fully recover until we help conference and show … [Read more…] Filed Under: Business Model, Hybrid & Virtual Tagged With: , ADR, COVID-19, event recovery food chain, group business, hotels, hybrid meetings, live events recovery, supply chain, virtual meetings
