With live conferences’ comeback, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Based on our research, we estimate that there’s an even split between conference owners who are including synchronous or asynchronous hybrid options and those who aren’t. The half who is pursuing hybrid knows that they can’t just go back to what worked in 2019 despite the return of in-person events. They crave a predictable steady state … [Read more...]
5 Post-Pandemic Conference Program Design Changes
“Never let a good crisis go to waste” has become a popular adage in the business world over the past year, for good reason. As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past. It’s a good time for planners to challenge their organizations to make the meeting experience more valuable than ever. As we work with conference … [Read more...]
Does Your Conference Need an Emcee?
Having an emcee at your event was a nice-to-have prior to 2020. Now it’s a must-have. Talk to any meeting owner who has managed a large virtual event this past year using a skilled emcee and he or she will tell you it made all the difference. An emcee ensures that an event flows seamlessly with all of its threads – content, speakers, audience and suppliers – woven together into a cohesive narrative. That’s why we like to refer to this role as a Content Weaver. The event’s flow and energy … [Read more...]
What Risk Factors Are Top of Mind for Association Event Organizers?
We recently convened a roundtable of senior-level conference organizers to discuss risk tolerance and the forces that are shaping their 2021/22 event strategies and decisions. Three primary risk categories are emerging as organizations weigh their options for major conferences in 2021: Mitigating financial risk Member considerations and communications Health, safety and duty of care Mitigating Financial Risk Financial predictions. Financial challenges continue to be at the … [Read more...]
I Am Sorry, but We Are Not All “Fine”
I was inspired by a post by Lisa Cowley, CEO of Beacon, who penned a moving article entitled “It Is Okay Not to Be Okay.” I recommend you read her moving story and then come back. Some days, I can relate! Application for Associations It’s getting harder and harder to see the light at the end of the pandemic tunnel. Prognosticators and industry cheerleaders keep telling us that things will get back to normal…but who can say what normal is? Or if we even want to go back to the way … [Read more...]
Event Recovery Food Chain
The harsh reality of an elongated recovery for the live events industry has settled in, as we wrote about back in March when we crafted the Event Recovery Food Chain. At the time, we stated, “Hotels and the entire events supply chain need to understand that we won’t fully recover until we help conference and show organizers regain their top-line attendance and revenue.” In fact, full recovery for U.S. hotel demand and room revenue is unlikely to happen until 2023 and 2024, respectively, … [Read more...]
If You Build It, Will They Come? How Two Large Fall Shows Are Forging Ahead
As many associations wrestle with decisions for their fall conferences and shows, the question on everyone’s mind is, if you build it, will they come? Join this interactive webinar to learn how organizers of two very large events—one a trade association and the other professional—are tackling, planning and preparing for this fall. They have two scenarios in mind: hybrid or virtual? Cancellation is not an option. Join us on Tuesday, June 23, from 12 noon to 1 p.m. EDT. By attending, you will … [Read more...]
Hybrid Meetings Doomed to Failure? Not So Fast
I’ll admit that in 2011, when the Virtual Edge Institute (now called the Digital Experience Institute) first co-located its conference with the Professional Convention Management Association’s Convening Leaders, the experience fell flat for me. At the time, a mere six years ago, the fledgling for-profit entity that wagered its future on the potential of virtual meetings staged sessions that were too heavily weighted toward the online audience in the verbal communication and moderation by the … [Read more...]