I was inspired by a post by Lisa Cowley, CEO of Beacon, who penned a moving article entitled “It Is Okay Not to Be Okay.” I recommend you read her moving story and then come back. Some days, I can relate! Application for Associations It’s getting harder and harder to see the light at the end of the pandemic tunnel. Prognosticators and industry cheerleaders keep telling us that things will get back to normal…but who can say what normal is? Or if we even want to go back to the way … [Read more...]
Event Recovery Food Chain
The harsh reality of an elongated recovery for the live events industry has settled in, as we wrote about back in March when we crafted the Event Recovery Food Chain. At the time, we stated, “Hotels and the entire events supply chain need to understand that we won’t fully recover until we help conference and show organizers regain their top-line attendance and revenue.” In fact, full recovery for U.S. hotel demand and room revenue is unlikely to happen until 2023 and 2024, respectively, … [Read more...]
If You Build It, Will They Come? How Two Large Fall Shows Are Forging Ahead
As many associations wrestle with decisions for their fall conferences and shows, the question on everyone’s mind is, if you build it, will they come? Join this interactive webinar to learn how organizers of two very large events—one a trade association and the other professional—are tackling, planning and preparing for this fall. They have two scenarios in mind: hybrid or virtual? Cancellation is not an option. Join us on Tuesday, June 23, from 12 noon to 1 p.m. EDT. By attending, you will … [Read more...]
Hybrid Meetings Doomed to Failure? Not So Fast
I’ll admit that in 2011, when the Virtual Edge Institute (now called the Digital Experience Institute) first co-located its conference with the Professional Convention Management Association’s Convening Leaders, the experience fell flat for me. At the time, a mere six years ago, the fledgling for-profit entity that wagered its future on the potential of virtual meetings staged sessions that were too heavily weighted toward the online audience in the verbal communication and moderation by the … [Read more...]
Do Millennials Prefer Virtual Meetings? No! Face To Face Matters! [Infographic]
Conventional wisdom says that millennials prefer virtual and digital meetings over face to face ones. According to this infographic, compiled by CT Business Travel and NeoMam Studios, a digital design studio 78% of Gen Xers & 80% of millennials say they actually prefer in-person communication with their colleagues. 87% of all professionals believe that face-to-face meetings are essential for clinching business deals. What's your strategy for digital and face to face events … [Read more...]
Helping Your Remote Virtual Attendees Succeed As Participants
Our time is valuable. Many of us see our time as money, a resource that we don't want to waste. Asking people to commit 30-, 45- or even 60-minutes of their time to attend your Webinar is asking a lot. It's critical that your digital event provide tremendous value and ROI or you'll lose your attendees' trust. Establish Expectations And Responsibilities As digital event presenter, it's your responsibility to make sure that everyone that participates succeeds. You need to provide enough … [Read more...]
Drag Is A Four Letter Word To Avoid In Digital Presentations
Your digital presentation must keep moving or it will be abandoned! As a digital presenter, you can't afford to get bogged down for any reason. If you do, you will lose attendees. Faster, Upbeat Pace The pace of your Webinar, teleseminar or virtual presentation must be faster than your traditional face-to-face presentation. No, that doesn't mean you talk faster. It just means that the tempo of your presentation should be more upbeat. You can't afford to bore your remote audience or they will … [Read more...]
You Need To Be Relentless To Make Your Digital Presentation Interesting
If you don't keep you virtual presentation engaging, it will be forgotten! The greatest challenge for those presenting content virtually, is keeping their presentation more interesting than the distractions. Virtual Presentations And Distractions Abound The amount of free or low cost Webinars and electronic presentations is multiplying daily. Our in-boxes are flooded with invitations to online learning communities and forums, virtual meetings and Webinars. Digital presentations and eLearning … [Read more...]
