The harsh reality of an elongated recovery for the live events industry has settled in, as we wrote about back in March when we crafted the Event Recovery Food Chain. At the time, we stated, “Hotels and the entire events supply chain need to understand that we won’t fully recover until we help conference and show organizers regain their top-line attendance and revenue.” In fact, full recovery for U.S. hotel demand and room revenue is unlikely to happen until 2023 and 2024, respectively, … [Read more...]
If You Build It, Will They Come? How Two Large Fall Shows Are Forging Ahead
As many associations wrestle with decisions for their fall conferences and shows, the question on everyone’s mind is, if you build it, will they come? Join this interactive webinar to learn how organizers of two very large events—one a trade association and the other professional—are tackling, planning and preparing for this fall. They have two scenarios in mind: hybrid or virtual? Cancellation is not an option. Join us on Tuesday, June 23, from 12 noon to 1 p.m. EDT. By attending, you will … [Read more...]
Steps You Should Be Taking Now for Your Fall Conference
This is the fourth in a series of blogs posts, written collaboratively by our team, which uncover lessons learned in advising dozens of our clients on their events in the time of COVID-19. Although each situation has its own unique issues, we hope you find nuggets to help you with your disruption response and planning. Over the past couple weeks, conversations with our clients have shifted from crisis decision-making for conferences occurring in the near-term (reactive) to scenario planning … [Read more...]
[Video] 5 Tips to Guarantee Engagement at Your Virtual Event
To design a virtual event with the participants in mind, you need to create an engaging, interactive experience that provides relevant content and promotes knowledge sharing and networking value—often the missing link in our new virtual reality. In this short video, we give you five tips to ensure that you’ll achieve amazing and impactful engagement with your next digital event. … [Read more...]
Renegotiating Live Event Agreements When All Parties Are Innocent Victims
This is the third in a series of blogs posts, written collaboratively by our team, which uncover lessons learned in advising dozens of our clients on their events in the time of COVID-19. Although each situation has its own unique issues, we hope you find nuggets to help you with your disruption response and planning. The U.S. hotel industry is projected to report a 51-percent decline in revenue per available room (RevPAR) in 2020, according to a special forecast revision from STR and … [Read more...]
Conference Go/No-Go Decisions in a Pandemic
This is the second in a series of blog posts, written collaboratively by our team, which uncover lessons learned in advising dozens of our clients on their events in the time of COVID-19. Although each situation has its own unique issues, we hope you find nuggets to help you with your disruption response and planning. Scenario Planning Where lead time permits, work through at least three scenarios – optimistic, pessimistic and somewhere in the middle. We like using an outside resource to set … [Read more...]
Go Forward, Cancel, Postpone, Wash Your Hands, Rinse … and Repeat
The disruption to the live events industry due to the Pandemic COVID-19 is unprecedented and impossible to escape. With the mixed messages coming at us from so many different perspectives, it is difficult to gain clarity. What we may believe personally is sometimes in conflict with the practices organization and business leaders decide to follow. So what is the right path? The answer: There isn’t a simple one. Many industry organizations and business leaders have taken the position that … [Read more...]
