Your Trade Show Attendees: What Do They Really, Really Want? June 28, 2016 by Betsy Bair This is the first in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. It’s likely that the Brexit vote last week is on my mind and that’s why the Spice Girls’ tune, “Wannabe,” popped into my … [Read more…] Filed Under: Attendance Marketing, Sponsorship & Exhibits Tagged With: , attendance analysis, attendance marketing, attendees, behavioral data, conference best practices, engagement, Trade show marketing
Conference Attendance Growth Realized Through Group Plans March 20, 2015 by Dave Lutz Most of the time, we don’t have a good handle on who is truly attending our conference. Seriously, we don’t. But there is a way to glean insight just by using emails provided at registration. Mining Registration Data for Insights One way to mine attendance data is to scrub and normalize company names based on … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendance analysis, conference best practices, meeting best practices
