Developing Your Conference Story Arc To Activate Participants’ Brains November 8, 2018 by Jeff Hurt Applying a story arc to the conference can activate participants’ brains. And you want stimulated, motivated engaged brains during your event for sure! A story arc is an extended, continuous storyline in episodic storytelling media such as television series, comic books, video games, films etc. Each episode follows a dramatic arc with the story unfolding … [Read more…] Filed Under: Event Planning Tagged With: , conference as episodic storytelling, conference narrative, conference story arc, episodic storytelling, framing, narrative, stories, story, story arc, story sharing, storytelling
Your Conference Needs a Hub To Entice Customers and Prospects October 12, 2018 by Dave Lutz At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). I explained that a blog … [Read more…] Filed Under: Attendance Marketing, Experience Design Tagged With: , conference blog, conference marketing, conference narrative, home base, hub and spoke, hub and spoke marketing, inbound marketing, outbound marketing, outposts, pull strategy, push strategy
