At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). I explained that a blog platform is worth considering as the home base or hub for the inbound strategy. Then she could use links in emails, newsletters and … [Read more...]
Revamping Your Conference Social Media Strategy
Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again In the past few months, Facebook has dramatically changed how company page posts appear in our newsfeed. Organic post reach and engagement have dramatically declined. Unless your organization ponies up for paid … [Read more...]
Three Effective Social Media Strategies
Out: Using Facebook pages and organization Twitter accounts to solely broadcast newsletters, press releases, announcements and sales. In: Using social media intentionally, integrated with all marketing channels and crossing organizational silos, to engage people. Who do we want to engage? People we already know. People we don't know. From Loyalty To Acquisition Most social media strategies engage people who have an awareness that the organization already exists. The purpose is to serve as … [Read more...]
