Emerging Evergreen Conference Practices—From This To That September 18, 2018 by Jeff Hurt You can never get enough of what you really don’t need says Eric Hoffer. To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. We want more, more, more! (Unless your a conference participant and we often have had enough!) Fads and trends are often about gaining attention. They also want … [Read more…] Filed Under: Experience Design Tagged With: , chief participant experience officer, conference fads, conference gimmicks, conference trends, Customer Centricity, emerging practices, evergreen conference principles, insights, metrics, strategy
Creating A Customer-Centric Conference Strategy January 18, 2018 by Jeff Hurt Established, successful conferences have leadership that are usually adept at incrementally improving their event each year. They focus on securing better content and speakers. Or improving registration and marketing practices. Or creating unique receptions and parties. Or decreasing expenses and increasing revenue. One improvement tactic–curating conference programming that meets your customers’ needs–is foundational yet proving … [Read more…] Filed Under: Event Planning, Experience Design Tagged With: , aspirations, conference strategy, Customer Centricity, customer-centered, customer-centric, customer-centric conference strategy, needs
Conference Growth Rests Squarely On Attendance Centricity March 10, 2015 by Donna Kastner Since the dawn of time, things tend to follow the Pareto Principle with 80% of results driven by 20% of customers, give or take 10%. Translating this dynamic to the world of conferences and trade shows, more often that not: A very high percentage of revenue will be primarily dependent on (or influenced by) key … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendance Centricity, Conference Profitability, Conference Revenue Performance, Customer Centricity
