You can never get enough of what you really don’t need says Eric Hoffer. To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. We want more, more, more! (Unless your a conference participant and we often have had enough!) Fads and trends are often about gaining attention. They also want access to your conference budget. Evergreen conference practices that have promising results are often obscured by our obsession with fads and trends. Seven Emerging … [Read more...]
Harness Your Conference Data To Produce Big Insights
Appeasing conference stakeholders has become more complex and difficult in today’s fast changing business climate. Maintaining and growing share of wallet, attention and loyalty requires intentionality. To out maneuver the conference competition, we have to be nimble, decisive and in constant beta mode. To compete today requires identifying, selling and leading change. This is a difficult skillset to master. Those meeting professionals that are adept at this core competency will discover … [Read more...]
