Using Events As Content Marketing View more presentations from Jeff Hurt Here is the slide deck from my recent presentation at Event Solutions' Idea Factory 2012 in Las Vegas. Possible Event Content Marketing Business Goals What type of goals might your clients have when considering a face to face event as a content marketing strategy? Brand Awareness Customer Acquisition Lead Generation Customer Retention/Loyalty Thought Leadership Engagement Sales Lead Management/Nurturing 5 Keys … [Read more...]