One of the biggest challenges we face—especially nonprofit association and conference professionals--is spending adequate time thinking. For some reason, we believe that doing is better than thinking. When we do something, we seem to make progress. Well, at least that’s what we tell ourselves. When we think, there doesn’t seem to be any forward movement. We’ve not checked anything off of our task list. So we believe that spending time thinking is unproductive. Poor Strategy Well Executed … [Read more...]
Ten Ways Conference Professionals Can Gain Credibility And Increase Their Strategic Value
Are you looking to gain credibility? Do you want to climb the career ladder? Do you want to be seen by your executives as a leader who can add strategic value? Sure you do. And if you’re like most, you want to do this now. You don’t want to wait 10-20 years before people respect you. The Credibility Equation Leadership and catalyst guru Brad Lomenick has identified a theory for credibility: C = T x (E+E) Credibility = Time (multiplied) by Experience + Expertise Whether you’re a new … [Read more...]
Events As The New Black In Content Marketing
Using Events As Content Marketing View more presentations from Jeff Hurt Here is the slide deck from my recent presentation at Event Solutions' Idea Factory 2012 in Las Vegas. Possible Event Content Marketing Business Goals What type of goals might your clients have when considering a face to face event as a content marketing strategy? Brand Awareness Customer Acquisition Lead Generation Customer Retention/Loyalty Thought Leadership Engagement Sales Lead Management/Nurturing 5 Keys … [Read more...]
The Top Traits Of Rock Star Event Professionals
Rock stars! Just those two words create images in our minds of fun, money and pleasure. Rock stars get paid to bang on drums, strum guitars and scream into microphones. They get to do what they love daily. Traits Of The Rock Star Event Professional So what does it take to be a rock star event professional? Here are the eight top traits of superstar meeting professionals. 1. Big Picture Questioners Rock stars often have big egos, big ideas and big dreams. They question the status quo and think … [Read more...]
7 Meetings Industry Take-Aways From Convening Leaders 2010
Here are seven takeaways from PCMA's 54th Convening Leaders Annual Conference that I attended recently in Dallas, TX. 1. Expert failure in the decision making process occurs for one of two reasons: incompetence, the disease of idiocy, or miscalibration, the disease of over confidence. Miscalibration is more dangerous than incompetency. In times of crisis, we want our leaders not to show expertise but show humbleness. Malcolm Gladwell, author Tipping Point, Blink, and Outliers: The Story of … [Read more...]
