When Contemplating Conference Growth, Think Next Audiences Which Includes Next Gen September 21, 2017 by Jeff Hurt Too often when we think about conference growth or sustainability, we assume it means attracting next gen customers. We pinpoint a specific generation, usually Millennials. Then we discuss how to plan, program and market to that specific age group. Eventually our planning discussions turn to generational differences. Those conversations can quickly digress into personal pet … [Read more…] Filed Under: Conference Networking, Experience Design Tagged With: , Baby Boomers, generational differences, GenX, Millennial, next audiences, next gen, next-generation conferences, Traditionalists
Follow These Tips To Engage Millennials In Your Conference Experience September 17, 2013 by Jeff Hurt Millennials are eager to connect, participate and give says the 2013 Millennial Impact Report by Achieve. Since 2009, the report has focused on Millennial behaviors that would interest many nonprofits and conference organizers including trends in communication, service and giving. The report illustrates that the next generation is passionate about people not hierarchies, institutions, organizations … [Read more…] Filed Under: Experience Design Tagged With: , attracting millennials, conference best practices, conferences, generations, GenX, GenY, Millennial
Today’s Youth Are On A Quest For Authenticity And Community April 20, 2012 by Jeff Hurt Imagine the following conversation. Eeeeghads! Our organization will fade away in 10-15 years if we don’t start reaching a younger generation. Our membership is mostly Baby Boomers. Most will retire in 15 years. We’re not sure if they will retain membership with us or not. We’ve got to attract more GenX and Millennials. What do … [Read more…] Filed Under: Attendance Marketing Tagged With: , association future, association issues and challenges, association membership, attracting millennials, generations, GenX, GenY, Millennial
Think Left, Right, Low & High: Think Differently About Attracting Gen X & Y To Your Next Event February 17, 2010 by Jeff Hurt CEIR Report Power Of Exhibitions In 21st Century Review Part II Read part I. Think left and think right and think low and think high. Oh, the thinks you can think up if only you try! Dr. Seuss Theodore Gisele, aka Dr. Seuss, had a great idea about thinking. Think differently. Now apply Dr. Seuss’ … [Read more…] Filed Under: Attendance Marketing Tagged With: , CEIR, conferences, event, GenX, GenY, IAEE, ICEEM, meeting planner, Millennial, Power of Exhibitions In 21st Century, tradeshow
Don’t You Forget About Me: 5 Considerations To Attract Gen X & Y Attendees February 16, 2010 by Jeff Hurt CEIR Report Power Of Exhibitions In 21st Century Review Part I “A trade show is a trade show … I don’t expect anything to change.” Chad, 26. Imagine this comment came from one of your recent conference attendees. What would you do? How would you engage Chad in a future exhibition or event? Chad’s negative … [Read more…] Filed Under: Attendance Marketing Tagged With: , CEIR, conferences, event, GenX, GenY, IAEE, ICEEM, meeting planner, Millennial, Power of Exhibitions In 21st Century, tradeshow
