Tag: next-generation conferences

Learner- And User-Design Key To Next-Gen Audiences

Wikipedia defines design as the creation of a plan or convention for the construction of an object, system or measurable human interaction (as in architectural blueprints, engineering drawings, business processes, circuit diagrams, and sewing patterns). So, when you read the word design, what pops into your mind? Artists? Fashion Designers? City planning? Interior design? Graphic … [Read more…]

En Route For Next-Gen Conference Audiences

Will Millennials be joiners and conveners? Who are some of your next audiences to attract? Will your organization accumulate comparable lifetime customer value from next-generation members as it did from loyal Boomers? This is the first of two posts that are intended to be a helpful resource for conference organizers as they develop their attendee … [Read more…]

When Contemplating Conference Growth, Think Next Audiences Which Includes Next Gen

Too often when we think about conference growth or sustainability, we assume it means attracting next gen customers. We pinpoint a specific generation, usually Millennials. Then we discuss how to plan, program and market to that specific age group. Eventually our planning discussions turn to generational differences. Those conversations can quickly digress into personal pet … [Read more…]

Four Ways To Attract NextGen Conference Participants

Attracting the next generation of participants is an urgent priority for most professional conference organizers. Too often we think that means injecting conference botox to give our event a more youthful, trendy hip vibe. Yet it is much more than giving our conference a face-lift. The Conference Demographic Bell Curve Recently, I was involved in … [Read more…]

Strategies To Create Conferences That Angry Millennials Love To Attend

Millennials are angry, vocal and hungry for social change says Nancy Lublin, CEO of dosomething.org and Umair Haque, director of Havas Media Labs in a September 2013 Fast Company article You need to adapt your conference or die! (Paraphrasing these two thought leaders). “You have to [change] if you want to stay in business. You’re … [Read more…]

Catalyst Conferences: How To Plan And Produce Next-Generation Conferences & Events

Here is the slidedeck from my presentation to EventSolutions 2010 on Catalyst Conferences: How To Plan and Produce Next-Generation Conferences And Events. People today are learning in new ways that are both collective and egalitarian. They contribute to Wikipedia, comment on blogs, teach themselves programming and figure out work-arounds to online video games. They follow … [Read more…]