Finding and using influential people is a myth says social behavior researcher Paul Adams, author of Grouped: How small groups of friends are the key to influence on the social web. According to Adams, the focus on influentials is based on the view of how we want the world to work versus how it actually works. The Law Of The Few Malcolm Gladwell first described The Law of the Few in his 2002 book The Tipping Point. It states that if you reach and persuade the minority of influential people in … [Read more...]
Marketing Your Event To Prospects And Past Attendees
Is there a difference in the way your market your event to prospects and past attendees? You betcha! There's a huge difference. Past Attendee Event Marketing Wants Past attendees have already built a relationship with you. Assuming that they had a great conference experience, they are biased in favor of your event. After attending your last event, they returned to the office and justified why they attended. Now they are looking for additional information to defend their decision to attend … [Read more...]
Unleash Your Conference Participants To Become WOM Influencers
Here is the slide deck from my recent presentation for Daxko Webinar Series on association and conference influencers. Enjoy! Unleash Your Conference Participants To Become WOM Influencers View more presentations from Jeff Hurt. Additional statistics and facts mentioned during webinar. United Breaks Guitars video received 25,000 views in the first 24 hours it was uploaded in 2009. Influencers & Association Membership 91% Prospective Association Members learn about organization by … [Read more...]
