It's important to build your network before you need it! Building a network of organization supporters who can do a variety of things at a moment's notice is imperative in today's socially networked world. Transactions Versus Relationships Unfortunately, many organizations struggle with relationship building. Instead, they are masters of the transaction. Their emphasis on transactions is often at the expense of cultivating relationships. Successful organizations are integrating relationship … [Read more...]
Unleash Your Conference Participants To Become WOM Influencers
Here is the slide deck from my recent presentation for Daxko Webinar Series on association and conference influencers. Enjoy! Unleash Your Conference Participants To Become WOM Influencers View more presentations from Jeff Hurt. Additional statistics and facts mentioned during webinar. United Breaks Guitars video received 25,000 views in the first 24 hours it was uploaded in 2009. Influencers & Association Membership 91% Prospective Association Members learn about organization by … [Read more...]
Identifying Influencers: Harnessing The Power Of Individuals
Armed with creativity, passion, $150, friends and YouTube, Dave Carroll created more than nine million impressions. You've probably heard of Carroll. He wrote and created the music video "United Breaks Guitars" about United's baggage handlers smashing the base of his $3,500 Taylor guitar. United refused to pay $1,200 to repair his guitar because of an archaic policy. Carroll got even. Carroll responded by uploading his music video to YouTube. Within the first 24 hours, 25,000 people viewed it. … [Read more...]
