Your Conference Planning Really Is Brain Surgery July 30, 2014 by Jeff Hurt You’ve heard the saying, “Come on, this is not brain surgery.” It means that something is really simple to do. We use it to encourage people to stop whining and do the obvious. Planning the right conference programming for the right target audience is profoundly simple. If you have a vision and focus. And it … [Read more…] Filed Under: Event Planning Tagged With: , attention, brain science education, brain-friendly conferences, brain-friendly meetings, inhibition, neuroscience, target market, working memory