You’ve heard the saying, “Come on, this is not brain surgery.” It means that something is really simple to do. We use it to encourage people to stop whining and do the obvious. Planning the right conference programming for the right target audience is profoundly simple. If you have a vision and focus. And it can lead to major attendee brain changes, almost like brain surgery. Why The Right Programming Leads To Brain Surgery…Sort Of When a conference’s programming actually clicks with an … [Read more...]