Not long ago, becoming a professional speaker was a third step in a thought leaders career path. Many built their expertise in an industry or function, shifted to consulting and then wrote a book to launch their speaking career. In today’s digital age, the path to creating a thought leader platform, leading to speaking gigs, is shifting to a second career play. This is good news for planners. More quality options result in a buyer’s market...now and in the years ahead. What to Look For Keynote … [Read more...]
Most Keynote Speakers Fail At Providing Audience Learning & Performance Improvement
Most keynotes fail at actually providing learning and retention. Sure, many keynotes are inspirational, motivational and provide an engaging story. And if that’s all we’re looking for from a high-paid professional speaker for a keynote, it works. However, when an organization pays $10,000-$75,000, or even a higher fee, for a 45- to 60-minute message, we expect more. Too many keynotes are filled with exhausted clichés, empty entertainment, and low-importance ideas. ~ Dr. Will … [Read more...]
Seeing The Conference Keynote As A Voyage To Human Transformation
As a conference organizer, what's your goal when you secure a speaker for a keynote presentation? Motivation? Humor? Inspiration? Education? To provoke? Entertainment? Complete a schedule? Kickoff an event? Benefiting The Attendees If you are really dedicated to helping your conference attendees benefit from a keynote presentation, doesn't it make sense to know as much as possible about what serves them the best? Most of the writings about education and training focus on the speaker and … [Read more...]
Preventing Death By Lecture Through Audience Discussion
Many people believe that PowerPoint (PPT) presentations are a leading killer of learning. We even call it "Death by PPT." Actually, the typical 45-, 60- or 90-minute speech has a higher mortality rate than PPT. And that speech may actually be a fugitive living under an assumed name like keynote, lecture, breakout, plenary, concurrent or education session. If the goal of the presentation is learning, then the speaker needs to allocate some of their talk time to the audience. The speaker needs … [Read more...]
Social Isolation In The Midst Of A Crowded General Session
Rows and rows of chairs in straight lines face the stage. Aisles separate sections of chairs so people can navigate the room. The large ballroom easily seats 5,000 people theater style. The air is cold and stale. The lights dim. A dancing image appears on the front screens and the delay screens hanging from the ceiling. Why this setup? Why this method? What's the goal of this ballroom-style general session? Efficiency Not Effectiveness As some iconic image from Apple's 1984 Mac commercial, … [Read more...]
Designing Content For The Big Tent General Session
Finding the right keynote presenter that has content specific for your conference audience is frequently as difficult as finding a needle in a haystack. Many times the content experts are not the greatest presenters. Yet the good presenters don't have any content of value to the attendees. So what do you do? How can you design conference content that is relevant to your audience from a recognized expert with poor delivery skills? And how can you deliver content from your tradeshow floor as … [Read more...]
