Moneyball For Conferences: You Want Your Meeting to Mean Something October 15, 2015 by Jeff Hurt We just won twenty games in a row, said the fictitious Peter Brand, advance scout for Oakland A’s. And what’s the point? said Oakland A’s general manager Billy Beane. We just got the record, said Brand. Man, I’ve been doing this for… listen, man. I’ve been in this game a long time. I’m not in … [Read more…] Filed Under: Business Model Tagged With: , conference best practices, conference indicators, conference metrics, conference performance indicators, KPI, KPIs, lagging indicators, leading indicators, measurement, shatterpoints
If Your Conference Metrics Feel Good, Use Discernment July 2, 2015 by Jeff Hurt Yahoo, our conference attendance is up 30% from last year. Whoa, don’t be fooled by that conference data! Too many organizations pat their leaders on the back for increased attendance, selling out the show floor or selling all of their sponsorship packages. We need to use discernment to look deeper into what that conference data … [Read more…] Filed Under: Business Model Tagged With: , conference best practices, conference indicators, conference performance indicators, KPI, KPIs, lagging indicators, leading indicators, shatterpoints
