As young children, curiosity made us jump in a mud puddle. Try to catch fireflies. And chase our shadows. It was our motivation for learning and play. When we discovered that if we mixed red and yellow finger paint, we created orange, we went on a frenzy mixing all types of colors. Our final images … [Read more…]
Most conference organizers believe that the delivery of information in an efficient, timely, productive manner is the key to attendee satisfaction, success and financial stability. We focus primarily on the efficient execution of delivery of content. But in today’s knowledge economy, that is not enough. The focus on controlling information flow, creating a one-way and … [Read more…]
Seth Godin has tremendous influence, particularly in marketing, publishing and entrepreneurial circles. At last count, he’s written 17 bestselling books. Earlier this year, Seth published his 5,000th blog post. While other bloggers float in and out of my daily must-read list, Seth’s been there for years. He’s been dripping valuable insight into my brain, one post at … [Read more…]
In today’s rapidly changing world, if you are not moving forward, you are falling behind. Our challenge is to keep pace with the changing tides of our profession. To do that, you have to constantly learn, unlearn and relearn. It’s your job to take control of your personal and professional growth to ensure that your … [Read more…]
In today’s world of high velocity change, conference organizers, meeting professionals and association leaders need to be more agile than ever. Adapting to new business models, working with virtual teams, identifying ongoing macro, industry and organization trends that will impact customers, and using predictive analysis are just some of the traits today’s leaders need. In … [Read more…]
I decided it was a cold coffee type of a morning. A Starbucks Carmel Ribbon Crunch Frappuccino would do nicely. Play That Funky Music White Boy! On the drive to the coffee shop, a new funky song came on the radio. It immediately transported me to my high school days. It had that Soul Train … [Read more…]
In order to be successful in the 21st Century, organizations must make continuous learning and unlearning a core competency. If your organization’s team cannot learn quickly, unlearn outdated processes and data, and adapt and apply new knowledge and insights to current challenges, then it will be left behind. Organizations need team members committed to learning … [Read more…]
Many (exhibition) attendees have dual needs for attending: shopping (69%) and learning (66%). ~ CEIR, What Attendees Want From Exhibitions, February 4, 2013 They come to your tradeshow with very real learning needs related to their own personal and professional development. If you are not integrating more education experiences within and at your tradeshow, you … [Read more…]
Let’s get one thing straight: Content is not education! If content was education, then all of us would be very knowledgeable because we have information at our fingertips through the internet. But content is not education. Just as information and data is not education. Offering Content Is Not Enough People attend conferences for two primary … [Read more…]
I don’t believe in cookbooks for learning. I’ve seen too many well-intentioned instructors pick up someone else’s education recipe and create a flawed experience. It just falls flat. The Meal Needs More Than Just The Right Ingredients I do believe in sound ingredients that can be combined and recombined in many ways to create a … [Read more…]
