Understanding Your Attendees’ Goldilocks Leads To Conference Success December 11, 2012 by Jeff Hurt We’ve all experienced it: that overwhelming sense of dread! A tsunami of emails. Total exhaustion from too many meetings. The constant barrage of urgent texts from colleagues, family and friends. Change piled upon change, often when we can’t or won’t tolerate it. Our brain has its limits! Too much stress and pressure and it gets … [Read more…] Filed Under: Conference Education Tagged With: , adult learning, adult learning principles, adult learning strategies, brain science education, brain-friendly conferences, conference best practices, conference education, meeting planning best practices, presentation best practices
Brain-Loving Foods That Affect Our Productivity [Infographic] October 16, 2012 by Jeff Hurt Does the food we eat affect our productivity? Of course it does! Here’s an infographic from MindFlash on the very subject. While the graphic refers to workplace wellness, the information definitely applies to conference attendee wellness too! Featured By: Compliance and Safety Filed Under: Event Planning Tagged With: , brain-friendly conferences, conference best practices, food and beverage, meeting planning best practices
Onsite Scheduled Appointments Are Changing The Event Landscape [Infographic] September 21, 2012 by Jeff Hurt One-to-one onsite appointments are changing the event landscape. Here’s how. More on Event Management Software Filed Under: Attendance Marketing Tagged With: , conference best practices, conferences, meeting planning best practices, meeting professionals
Your Conference Is Like One Of These Types Of Restaurants September 20, 2012 by Jeff Hurt Some of my friends call me a foodie. I prefer the term connoisseur as it sounds more sophisticated. There’s no doubt about it. I am devoted to the enjoyment of good food. Three Types Of Restaurants One of the things I’ve learned in my scouring for good and unusual foods is that there are three … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference marketing, conferences, event marketing, marketing, meeting planning best practices, meeting professionals
Four Basic Conference Principles You Must Adopt September 19, 2012 by Jeff Hurt Brain drain or brain fuel? Which would you rather create for your conference attendees? Brain fuel for sure! Unfortunately, most conferences are nothing more than brain drains. The Traditional Conference Tension Conference organizers have to balance a common tension: fill seats versus creating a unique attendee experience. Usually, conference organizers land on the side of … [Read more…] Filed Under: Event Planning Tagged With: , brain science education, brain-friendly conferences, brain-friendly meetings, conference best practices, conference education, conference tips, conferences, meeting industry trends, meeting planning best practices
Will Conferences Of The Future Get Unstuck? July 23, 2012 by Jeff Hurt The question isn’t whether most annual meetings and conferences are stuck. Just look at the data from some annual meetings. These conferences have declines in registration, participation in general sessions and education breakouts, sponsorship and exhibitors. Their growth in new attendees wanes. Their customer loyalty is steadily decreasing. The question is what it will take … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conferences, meeting planner, meeting planning best practices, meeting professionals
The Three Vs Of Big Data As Applied To Conferences July 20, 2012 by Jeff Hurt Many conference organizers are familiar with the saying location, location, location! They know that their conference location has to be attractive to their prospective customers or they won’t attend. Some organizers know the 4Ps of marketing: product, promotion, place and price. So how many meeting professionals are familiar with the 3Vs of big data? Defining … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conference data collection, conferences, meeting planner, meeting planning best practices, meeting professionals
Your Conference Competitiveness Depends Upon Flexing Big Data Muscles July 19, 2012 by Jeff Hurt Everyone seems to be talking about the tech trend Big Data! According to IBM’s 2011 CIO report of 3,000 global companies, more than 80% identified business analytics from big data as their top priority for business competitiveness. Technology guru Graham Oakes says that 90% of the data ever created has been created in the last … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conference data collection, conferences, meeting planner, meeting planning best practices, meeting professionals
Six Conference Organizer Operating Styles: Which Are You? July 18, 2012 by Jeff Hurt Many CEOs name driving sustained and steady top-line growth as their top priority for their annual meeting. Yet how many conference organizers and meeting professionals see driving sustained growth as their priority? Even further, how many conference organizers see driving the CEO’s agenda as an essential objective of their conference? Is it even a wonder … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conferences, meeting planner, meeting planning best practices, meeting professionals
Your Attendees Are More Than Transactions. They Are Unique Individuals! July 17, 2012 by Jeff Hurt The traditional approach to understanding your conference attendees has been to consolidate and analyze their transactions, attendance and activities at various events. Knowing the customer has been confined to segmentation, statistical averages and historical inferences. This is no longer enough! Organizations need to have a much more holistic view of their customer based on how … [Read more…] Filed Under: Event Planning Tagged With: , attracting attendees, conference best practices, conferences, customer, meeting planning best practices
