Learner- And User-Design Key To Next-Gen Audiences January 12, 2018 by Dave Lutz Wikipedia defines design as the creation of a plan or convention for the construction of an object, system or measurable human interaction (as in architectural blueprints, engineering drawings, business processes, circuit diagrams, and sewing patterns). So, when you read the word design, what pops into your mind? Artists? Fashion Designers? City planning? Interior design? Graphic … [Read more…] Filed Under: Event Planning Tagged With: , attracting millennials, conference designer, generations, learning design, learning experience design, LXD, Millennial, next audiences, next gen, next-generation conferences, purpose and passion, user experience design, UXD
En Route For Next-Gen Conference Audiences January 10, 2018 by Dave Lutz Will Millennials be joiners and conveners? Who are some of your next audiences to attract? Will your organization accumulate comparable lifetime customer value from next-generation members as it did from loyal Boomers? This is the first of two posts that are intended to be a helpful resource for conference organizers as they develop their attendee … [Read more…] Filed Under: Experience Design Tagged With: , attracting millennials, generations, Millennial, next audiences, next gen, next-generation conferences
When Contemplating Conference Growth, Think Next Audiences Which Includes Next Gen September 21, 2017 by Jeff Hurt Too often when we think about conference growth or sustainability, we assume it means attracting next gen customers. We pinpoint a specific generation, usually Millennials. Then we discuss how to plan, program and market to that specific age group. Eventually our planning discussions turn to generational differences. Those conversations can quickly digress into personal pet … [Read more…] Filed Under: Conference Networking, Experience Design Tagged With: , Baby Boomers, generational differences, GenX, Millennial, next audiences, next gen, next-generation conferences, Traditionalists
Four Ways To Attract NextGen Conference Participants May 21, 2015 by Dave Lutz Attracting the next generation of participants is an urgent priority for most professional conference organizers. Too often we think that means injecting conference botox to give our event a more youthful, trendy hip vibe. Yet it is much more than giving our conference a face-lift. The Conference Demographic Bell Curve Recently, I was involved in … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attracting millennials, conference best practices, conferences, generations, Millennial, next-generation conferences
Strategies To Create Conferences That Angry Millennials Love To Attend March 27, 2014 by Jeff Hurt Millennials are angry, vocal and hungry for social change says Nancy Lublin, CEO of dosomething.org and Umair Haque, director of Havas Media Labs in a September 2013 Fast Company article You need to adapt your conference or die! (Paraphrasing these two thought leaders). “You have to [change] if you want to stay in business. You’re … [Read more…] Filed Under: Event Planning Tagged With: , attracting millennials, conference best practices, conferences, generations, Millennial, next-generation conferences
Catalyst Conferences: How To Plan And Produce Next-Generation Conferences & Events March 10, 2010 by Jeff Hurt Here is the slidedeck from my presentation to EventSolutions 2010 on Catalyst Conferences: How To Plan and Produce Next-Generation Conferences And Events. People today are learning in new ways that are both collective and egalitarian. They contribute to Wikipedia, comment on blogs, teach themselves programming and figure out work-arounds to online video games. They follow … [Read more…] Filed Under: Conference Education, Experience Design Tagged With: , catalyst conferences, EventSolutions 2010, horizontal peer learning, informal learning, next-generation conferences, social learning
