Four Rules to Create Value 2.0 for Events April 9, 2010 by Jeff Hurt This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s April edition of Convene. Every association is faced with a choice: Find ways to capitalize on disruptive technologies — which enable hybrid and virtual meetings — or ignore them at their own risk. Many … [Read more…] Filed Under: Event Technology, Hybrid & Virtual Tagged With: , association, conferences, engagement, event technology, face-to-face event, hybrid event, hybrid meeting, massively multiplayer online games, MMOG, Pareto Principle, Social Media, technology, the long tail, virtual meeting, Web 2.0