You've probably heard the mantra, "You should be using content marketing if you want to be successful." So where do face to face events fit within the content marketing strategy? Report Identifies Events As Important According to a study by MarketingProfs and Junta42, in partnership with the Business Marketing Association (BMA) and American Business Media (ABM): 9 in 10 organizations market with content, regardless of their size or industry. The majority of those B2B marketers (62%) use the … [Read more...]
Four Rules to Create Value 2.0 for Events
This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s April edition of Convene. Every association is faced with a choice: Find ways to capitalize on disruptive technologies — which enable hybrid and virtual meetings — or ignore them at their own risk. Many planners are concerned that 2-D and 3-D meeting environments or hybrid meetings do not fit their business model and will jeopardize traditional … [Read more...]
Baseball, Children’s Counting Rhymes And Virtual Events
Eeny, meeny, miny, moe Face-To-Face or Virtual Go My mother told me To pick the very best one And you are [not] it. Often when meeting professionals consider whether to offer a face-to-face or virtual event, they feel as if the choice is best made by using a children's counting rhyme. You know... Pizza, pizza, pizza pie Offering virtual will cause our face-to-face to die Or perhaps this is the rhyme you use. Get your fists ready. One potato, two potato Face-to-face galore Hybrid or … [Read more...]
Is It Our (De)-Fault To Distance Ourselves From The Meeting’s Content And Programming?
What event professional do you know that takes full responsibility for the entire attendee experience at their face-to-face event or meeting? What would meetings and events look like if meeting professional's quit blaming others for the content, programming and experience of the event? For the past 18 months I've consistently heard meetings and event professionals denounce the government and organizations for lack of support of face-to-face meetings and events. I've heard them cry and bemoan … [Read more...]
