Face To Face Events Popular B2B Content Marketing Strategy Says Study July 22, 2011 by Jeff Hurt You’ve probably heard the mantra, “You should be using content marketing if you want to be successful.” So where do face to face events fit within the content marketing strategy? Report Identifies Events As Important According to a study by MarketingProfs and Junta42, in partnership with the Business Marketing Association (BMA) and American Business Media … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, content design, content marketing, face-to-face event
Four Rules to Create Value 2.0 for Events April 9, 2010 by Jeff Hurt This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s April edition of Convene. Every association is faced with a choice: Find ways to capitalize on disruptive technologies — which enable hybrid and virtual meetings — or ignore them at their own risk. Many … [Read more…] Filed Under: Event Technology, Hybrid & Virtual Tagged With: , association, conferences, engagement, event technology, face-to-face event, hybrid event, hybrid meeting, massively multiplayer online games, MMOG, Pareto Principle, Social Media, technology, the long tail, virtual meeting, Web 2.0
Baseball, Children’s Counting Rhymes And Virtual Events February 25, 2010 by Jeff Hurt Eeny, meeny, miny, moe Face-To-Face or Virtual Go My mother told me To pick the very best one And you are [not] it. Often when meeting professionals consider whether to offer a face-to-face or virtual event, they feel as if the choice is best made by using a children’s counting rhyme. You know… Pizza, pizza, … [Read more…] Filed Under: Event Technology, Hybrid & Virtual Tagged With: , 2D, 3D, conferences, delivery, event technology, face-to-face event, hybrid event, live streaming, meeting planner, virtual attendee, virtual event
Is It Our (De)-Fault To Distance Ourselves From The Meeting’s Content And Programming? February 19, 2010 by Jeff Hurt What event professional do you know that takes full responsibility for the entire attendee experience at their face-to-face event or meeting? What would meetings and events look like if meeting professional’s quit blaming others for the content, programming and experience of the event? For the past 18 months I’ve consistently heard meetings and event professionals … [Read more…] Filed Under: Conference Education Tagged With: , association, content, Education & Adult Learning, engagement, event, face-to-face event, meeting, meeting planner, meeting professional
