This is not a typical story. The American Association of Suicidology's annual meeting had been growing steadily in recent years. When their reimagined conference couldn't take place in Portland, Ore., in late April, staff and volunteers went into overdrive to transition the physical meeting to a virtual one in a matter of days.They knew how critical it was to deliver much-needed content to their global community. Jonathan and Colleen will share the unvarnished truth about what they learned, … [Read more...]
Virtual Trade Show Business Plans
Tradeshow organizers and exhibitors are leveraging virtual technologies for their benefit. Virtual events are helping them reduce costs, increase lead generation, improve ROI for the exhibitor and attract future buyers. At IAEE's 2010 Expo! Expo! Nicole Buraglio and I presented a sesson on Virtual Trade Show Business Plans. We explored several business and go-to-market strategies for leveraging the buzz from the show floor to a wider audience. Here is the PPT slide deck from that … [Read more...]
Virtual Tradeshows: Horizontal Or Vertical Markets?
This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. If you’re a show organizer, you’re probably wondering how to best leverage virtual event technology to help drive revenue, engagement and attract new blood. You might consider a virtual event to incubate a new show idea, attract an international audience, bridge the gap between your live events or even help build excitement for an upcoming show. Unfortunately, there’s not a lot of great data, handbooks or case … [Read more...]
Four Rules to Create Value 2.0 for Events
This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s April edition of Convene. Every association is faced with a choice: Find ways to capitalize on disruptive technologies — which enable hybrid and virtual meetings — or ignore them at their own risk. Many planners are concerned that 2-D and 3-D meeting environments or hybrid meetings do not fit their business model and will jeopardize traditional … [Read more...]
