Often we feel that conference sponsorship is a necessary but unpleasant activity to support an event. We are uncomfortable asking organizations for money to support our endeavors. Sometimes that uncomfortable feeling is more a reflection of our personal beliefs about money than our beliefs about our conference’s impact. Raising conference sponsorship dollars should actually be proclaiming what we believe about our event in such as way that we offer other organizations the opportunity to … [Read more...]
Keys to Sponsorship Success
Lots of conference organizers want a magic formula for pricing sponsorships. Sadly, there isn't one. To grow this critical revenue line, sponsorship seekers must do the following: Earn a high concentration of participants who have influence on deal making or purchases. Involve leadership in the relationship building of primary investors or targets. Place attendees’ needs and desires above those of the organization or sponsor. Four Common Sponsorship Pricing Models Most … [Read more...]
