Conference Sponsorship As An Investment In Relatedness, Connections And Community January 27, 2016 by Jeff Hurt Often we feel that conference sponsorship is a necessary but unpleasant activity to support an event. We are uncomfortable asking organizations for money to support our endeavors. Sometimes that uncomfortable feeling is more a reflection of our personal beliefs about money than our beliefs about our conference’s impact. Raising conference sponsorship dollars should actually be … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference sponsorship, sponsors, sponsorship best practices, sponsorship sales, sponsorship strategy
Keys to Sponsorship Success October 14, 2015 by Dave Lutz Lots of conference organizers want a magic formula for pricing sponsorships. Sadly, there isn’t one. To grow this critical revenue line, sponsorship seekers must do the following: Earn a high concentration of participants who have influence on deal making or purchases. Involve leadership in the relationship building of primary investors or targets. Place attendees’ needs … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , conference sponsorship, sponsorship strategy
