Tag: sponsorship strategy

Conference Sponsorship As An Investment In Relatedness, Connections And Community

Often we feel that conference sponsorship is a necessary but unpleasant activity to support an event. We are uncomfortable asking organizations for money to support our endeavors. Sometimes that uncomfortable feeling is more a reflection of our personal beliefs about money than our beliefs about our conference’s impact. Raising conference sponsorship dollars should actually be … [Read more…]

Keys to Sponsorship Success

Lots of conference organizers want a magic formula for pricing sponsorships. Sadly, there isn’t one. To grow this critical revenue line, sponsorship seekers must do the following: Earn a high concentration of participants who have influence on deal making or purchases. Involve leadership in the relationship building of primary investors or targets. Place attendees’ needs … [Read more…]