Time To Reboot Your Conference And Event Marketing December 16, 2013 by Dave Lutz Is your event and conference marketing like this… We’d love for you to attend our open house. There will be 99 dishes, 15 colors of napkins, seating for 75, and two buffet tables. Five speakers will present 15 minutes each while you watch in amazement. I bet you can’t wait! If yes, it’s time to … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendee Acquisition, conference marketing, event marketing, target market
Who Is Your Conference Really Attracting? February 11, 2013 by Dave Lutz Attracting first-class, first-rate, quality attendees is one of the most complex and important keys to your conference’s business model. Too many conferences attempt to be all things to all people and end up with a watered-down offering. You need a process to help you identify your various attendee segments and who your target market is. … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attracting attendees, conference best practices, conferences, decision makers, economic buyers, market segmentation, target market
Developing Conference Education That Provides Solutions To Customers’ Needs November 15, 2012 by Jeff Hurt Are you treating your conference attendees like commodities? Often conference organizers aim to make more revenue from their event. They are so focused on strategies and tactics to increase their profit that they risk damaging the one thing that makes them unique: their relationship with attendees. Conferences Should… Jeffrey Cufaude reminded me of the fragile … [Read more…] Filed Under: Conference Education, Experience Design Tagged With: , conference best practices, conference education, conferences, target market
Identifying And Segmenting The Conference Target Audience November 9, 2012 by Jeff Hurt Is the goal of your annual meeting to make revenue for your organization? If it is, then are you attracting the right customer to your event? Show Me The Money Some associations with significant tradeshows make 60%-70% of their revenue from exhibit booth sales. Another 10%-20% of their revenue comes from sponsorships and advertising. The … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conferences, market segmentation, target market
Understanding The Power Of Your Target Attendee November 8, 2012 by Jeff Hurt When you are involved in planning all of the conference’s logistics and programming, it is very easy to feel as if you are in a position of power. You’re the one who decides who will present. You’re the one who decides when a meal function will occur. You’re the one who decides what content is … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conferences, market segmentation, target market
