This post is written by Dave Lutz. I’m a believer in Hybrid Events and the benefits of extending reach through that strategy. Associations that go down the hybrid road, and make it financially attractive, are putting their profession ahead of profit. AND they will reap long-term benefits. Why I Am Not There On Pure Virtual Events Yet However, I’m not there yet on pure virtual events. Here are my personal reasons why: Attendees value the content not the commerce. They tend to … [Read more...]
Virtual Trade Show Business Plans
Tradeshow organizers and exhibitors are leveraging virtual technologies for their benefit. Virtual events are helping them reduce costs, increase lead generation, improve ROI for the exhibitor and attract future buyers. At IAEE's 2010 Expo! Expo! Nicole Buraglio and I presented a sesson on Virtual Trade Show Business Plans. We explored several business and go-to-market strategies for leveraging the buzz from the show floor to a wider audience. Here is the PPT slide deck from that … [Read more...]
Virtual Tradeshows: Horizontal Or Vertical Markets?
This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. If you’re a show organizer, you’re probably wondering how to best leverage virtual event technology to help drive revenue, engagement and attract new blood. You might consider a virtual event to incubate a new show idea, attract an international audience, bridge the gap between your live events or even help build excitement for an upcoming show. Unfortunately, there’s not a lot of great data, handbooks or case … [Read more...]
