People who have the @Work State of Mind are exposed to a fire hose of constant communication. This communication comes from a variety of sources including customers, supervisors, suppliers, co-workers, family members, friends, professional colleagues and social networks. Their @Work State of Mind offers a wonderful opportunity to engage them in considering your conference messaging. And it offers a fantastic opportunity for them to engage their families, friends, professional colleagues … [Read more...]
Reaching Decisions Makers With Conference Communication Has Changed
If you’re trying to reach decision makers—those attendees that matter most to your conference success—you need to understand that nine to five thinking is dead. These senior level executives have adopted a philosophy that work is no longer a place; it is a state of mind says the Forbes 2012 gyro report “The @Work State Of Mind Report.” “The boundaries between work and leisure have disappeared,” states Christopher Becker, CEO and Chief Creative Officer for gyro. “It’s now just life.” The @Work … [Read more...]
Conference Lectures Are A Lazy Format For Lazy Learners
This is your brain. This is your brain on drugs. This is your brain during a lecture. (See image.) Our Addiction To Lectures We are addicted to lectures. Why? They are easy to plan and schedule for a conference. Release a call for presentation proposals. Select speakers from submitted proposals. Ask speakers to give monologues or panel dialogues. Secure the right AV. Set the room theater style for maximum number of people. And ta-dah, it's done. They are easy to attend. Show up. Sit down. … [Read more...]
