Conference education has not kept pace with 21st Century workforce demands. It is usually devoted to information transfer through a lecture or panel, rote learning and memorization of facts and figures to pass a certification test. The reality is that this old style, 20th Century, traditional expert in front of the room presenting to rows of adults that are passively listening is over! We cannot continue to use an industrial revolution 1950s mindset to solve 21st Century … [Read more...]
Your Conference Messaging Needs To Change Dramatically If You Want To Engage The Most Engaged
People who have the @Work State of Mind are exposed to a fire hose of constant communication. This communication comes from a variety of sources including customers, supervisors, suppliers, co-workers, family members, friends, professional colleagues and social networks. Their @Work State of Mind offers a wonderful opportunity to engage them in considering your conference messaging. And it offers a fantastic opportunity for them to engage their families, friends, professional colleagues … [Read more...]
Reaching Decisions Makers With Conference Communication Has Changed
If you’re trying to reach decision makers—those attendees that matter most to your conference success—you need to understand that nine to five thinking is dead. These senior level executives have adopted a philosophy that work is no longer a place; it is a state of mind says the Forbes 2012 gyro report “The @Work State Of Mind Report.” “The boundaries between work and leisure have disappeared,” states Christopher Becker, CEO and Chief Creative Officer for gyro. “It’s now just life.” The @Work … [Read more...]
Four Macro Trends That Will Affect Your Organization In 2012
What's in store for your organization in 2012? Volatility, multiplicity, versatility and mobility. At least that's what Gartner's analysts say is coming in 2012. Volatility In chemistry, volatility is the measure of the tendency of a substance to vaporize. What a great analogy for today's business culture. In society, it means all the variables that can be changed by external forces. In brief, your organization will be subject to rapid or unexpected change. We will continue to see global and … [Read more...]
Workplace Trends: Six Radical Changes Disrupting The Next Decade
According to the technology research company Gartner, by 2020 more than 40% of an organization's work will be non-routine. During the next ten years six radical changes will disrupt traditional work. The need to adapt to these mega trends will be imperative for success. Will you be nimble enough to adapt to these impending work changes and adjust accordingly? Here is the slide deck for my recent presentation at PCMA's Education Conference 2011 in Baltimore, MD on these six radical work place … [Read more...]
