Author: Dave Lutz


Are You A Risky RFP Abuser?

Our profession is at risk. More small meetings, shorter lead times and RFP abuse are on a collision course for commoditizing our industry. It shouldn’t be commoditized! Hotels react by throwing technology and lower-level sales professionals against the problem. The model is not sustainable. Group Meetings Are Big Business Even a small meeting of 25 … [Read more…]

Deal Or No Deal: Overcoming Barriers With Hotel Contracts

You’ve found the perfect hotel for your meeting. It’s a great location. You were able to negotiate a good room rate. The concession package and your meeting space flows well too. The Contract’s T&Cs Cause You To Pause The hotel sends you a contract to secure the deal. As you review the 14-page document, you … [Read more…]

Leveraging Professional Speakers For Conference Impact

Most conference expense budgets are tight and limiting. Technology innovations, including Skype, Snagit, DIY screen capture and affordable video editing tools, can help you bring more thought leaders to your conference experience. Increasing Conference Value With Professional Speakers Professional speakers are often the most remembered, valued and polished elements of a conference. Typically they are … [Read more…]

Six Conference Committee Improvements

When it comes to the traditional volunteer conference planning committee model, there seems to be plenty of room for improvement. Here are a half-dozen ways to create a more rewarding experience for your volunteers and better results for your organization: 1. Stay out of the weeds. If your committee charter includes selecting what kind of … [Read more…]

Four Ways To Get Your Conference Education Out Of A Rut

Ruts. We all have them. A rut is a settled or established habit or course of action, especially a boring one. It is usually a boring, predictable, stale routine. So, is your conference education stuck in a rut? Have you created predictable tracks and paths? If you’re like most meeting professionals, you start planning for … [Read more…]

Do Not Let Your Legacy AMS Kill Your Conference

Here’s a newsflash for your IT department: Technology that is built for purpose (registration, expo sales, speaker management, etc.) does not need to integrate with your legacy association management system (AMS) in order to be implemented. Read that again! It’s true and something you need to understand before your AMS kills your conference. Your Customer … [Read more…]

Donna Kastner Joins The Velvet Chainsaw Team

From Velvet Chainsaw’s Managing Director, Dave Lutz. I’m excited to announce that Donna Kastner is joining the Velvet Chainsaw team starting January 8, 2012 as Director, Education & Engagement! I had the privilege to work with Donna for several years when we were both with Experient. She’s someone that I know well and trust immensely! … [Read more…]

We Need a Little Community, Right This Very Minute!

Your organization is no longer the only game in town. Unless your business has golden handcuffs like certification, you’re probably having a challenge with retention and attracting new members. Your business needs an effective strategy to increase value and grow loyalty. The most urgent and critical opportunity for membership organizations to increase value and grow … [Read more…]

Bite-Sized Conference Sessions: Do They Work?

Shorter education sessions are not the secret sauce for making boring or ineffective conferences appetizing. They may be more innovative and less predictable. They are even more entertaining. Unfortunately, rapid-fire five-to-18-minute presentations don’t improve learning. Unless you intentionally add time for context and meaning making. Shorter Conference Session Trends There is a growing trend for … [Read more…]

Co-Locating Your Conference Can Be Risky And Rewarding

Co-locating your conference can be a high-risk, high-reward proposition. Before you decide to co-locate your conference with another conference, you need to view the decision through a strategic long-term lens. Defining Co-Location At the basic level, co-locating a conference is placing two or more conferences at the same location, at the same time. Some organizers … [Read more…]