Key Vendor Service-Level Expectations May 25, 2023 by Dave Lutz Key vendors who service the events industry lost a great deal of experienced talent during the pandemic and they haven’t fully restaffed. Here’s how event organizers can ensure they are still getting the service they require. Catering and convention services managers, AV/production project managers/producers, general service contractors, and housing and registration service providers — these … [Read more…] Filed Under: Event Planning, Event Technology
Putting Plan B into Play for Your Main Stage April 12, 2023 by Dave Lutz Last fall, two of our consulting clients were scheduled to have their annual conferences in Orlando. In late September, Hurricane Ian pummeled central Florida, triggering a significant number of flight cancellations. Group No. 1 had no choice but to cancel its in-person event. Fortunately, this association had already planned a digital version of the conference … [Read more…] Filed Under: Experience Design
Anti-Discrimination Resources for Associations April 4, 2023 by Dave Lutz IStock Photo by Bulat Silvia Last year’s Supreme Court ruling that repealed Roe v. Wade, leading to some states legislating restrictive access to reproductive rights, are considered discriminatory practices to a growing number of professional associations. Some associations and meeting organizers are reevaluating their site-selection requirements for future meetings as well as how to mitigate … [Read more…] Filed Under: Event Planning Tagged With: , association best practices, Conference site selection
Betsy Bair to Retire from VCC March 29, 2023 by Dave Lutz Betsy Bair, Vice President, Strategic Narratives at Velvet Chainsaw, will retire as of March 31, 2023. For the past seven years, Betsy has been instrumental in project managing many of VCC’s most complex client engagements. Her passion for studying and learning the business of each of our clients is unparalleled. Betsy is a client … [Read more…] Filed Under: Ramblings Tagged With: , Betsy Bair, retirement, Velvet Chainsaw Consulting
Event Planning Has Risen in the Ranks of Most Stressful Jobs March 15, 2023 by Dave Lutz Before the pandemic, one could argue that jobs with life-and-death consequences were surely more stressful than planning an annual conference. But things have changed. According to a study by the World Scholarship Vault, event planner stress levels are hitting a new high — the third-most stressful job in the world for 2023. Meanwhile, nearly every article … [Read more…] Filed Under: Event Planning Tagged With: , annual meeting, conference, convention, event planner stressful job, high costs, lower revenue, stressful job
David Beckett Joins the Velvet Chainsaw Team December 12, 2022 by Dave Lutz We are extremely excited to welcome David Beckett, Vice President, Business Model & Performance to the Velvet Chainsaw Consulting team! To me, this is kind of like getting the band back together! I had the privilege to hire and work closely with David at Experient as well as when I was on the board of … [Read more…] Filed Under: Ramblings Tagged With: , business model expertise, David Beckett, Velvet Chainsaw Consulting
Panel Sessions 3.0 for 2023 December 7, 2022 by Dave Lutz For years I’ve been a fan of bringing in more outside voices to make mainstage sessions more valuable and deliver more impact. While keynote speakers can still be a significant attendance driver, I think 2023 is the year to resurrect the industry panel. What you don’t want to do is go back to the same … [Read more…] Filed Under: Conference Education, Experience Design, Speaker Coaching Tagged With: , new panel formats, panel formats, panels 3.0, panels for 2023, trending panel formats
Do’s and Don’ts: Six Tips to Help Justify Attendance at Your Event November 30, 2022 by Dave Lutz As we progress through the event industry’s recovery to 2019 levels, conference organizers must have a laser focus on helping potential attendees make their business case for attending their events. The best path for helping them get approval to attend is to ensure that the majority of your education program is aligned to advance business … [Read more…] Filed Under: Attendance Marketing, Conference Education, Experience Design Tagged With: , attendee marketing, business case, Education, event business case, justification for attendance, workforce challenges
Making Up for Fewer Skilled Workers at Your Conference November 16, 2022 by Dave Lutz Throughout 2022, nearly every meeting service provider continues to be short-staffed and plagued by last-minute no-shows or insufficiently skilled workers. This is having a huge impact on event organizers and their teams during both planning and execution phases of events. More than ever, we need to be running several steps ahead — checking, double-checking, and … [Read more…] Filed Under: Event Planning Tagged With: , conference planning, Covid effects, labor shortage, no shows, short staff
Seeking a Hybrid Conference Steady State? Here’s a Framework August 3, 2022 by Dave Lutz With live conferences’ comeback, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Based on our research, we estimate that there’s an even split between conference owners who are including synchronous or asynchronous hybrid options and those who aren’t. The half who is pursuing hybrid knows … [Read more…] Filed Under: Business Model, Hybrid & Virtual Tagged With: , asynchonous, hybrid conferences, hybrid experiences, hybrid meetings, simulcast, synchronous, virtual conferences, virtual meetings
