Tag: association


The Benefit Of Shifting From Presenting To Participating

“Not a presentation, a participation,” says Scott Gould. The Typical Presentation Like Minds Conference founder Scott Gould raised an interesting question on his blog this week.  He was talking to his compadre Robin Dickinson about an upcoming presentation he was delivering. The presentation was on participation. Robin challenged Scott to move from presenting information about participation … [Read more…]

Move From Broadcast To Social Engagement With Your Facebook Page

Most organizations are using their Facebook page to broadcast information versus using it for two-way communications. Missing the Mark With Broadcast Marketing Only They are missing the mark. They are doing all the talking. They come across as arrogant, egotistical and self-serving. They don’t focus on their customers. They focus on themselves. These organizations are … [Read more…]

Nine Key Principles For Association Success

Is the association business climate keeping up with increasing speed of change? The association C-Suite, along with their Board of Directors, continue their traditional plans for the future as if nothing has changed. Unfortunately, their conventional planning methods cannot cope with so much uncertainty. Living In Snow Globes Disruptive innovation usually forces unexpected chains of … [Read more…]

Leveraging Six Right-Brain Aptitudes For Successful Conferences

“The future belongs to a different kind of person,” Dan Pink, A Whole New Mind. It belongs to “…creative and empathetic right-brain thinkers whose abilities mark the fault line between who gets ahead and who doesn’t.” Pink claims we are living in a different age. A different time that demands different thinking. According to Pink, … [Read more…]

Sizzle And Substance: Creating Brain Friendly Presentations

Here is the PPT from my recent presentation for the Higher Education User Group (HEUG). The presentation focused on creating brain friendly presentations and increasing learning as well as retention. Sizzle & Substance: Creating Brain Friendly Presentations

Why Do Conferences Offer Education Sessions?

Breakouts, concurrent sessions, forums, general sessions, Ignite, lectures, Open Space, panels, Pecha Kucha, peer to peer, plenary sessions, round tables, seminars, workshops. Conference education. No matter what we call them, they all have one thing in common: sharing of information with the goal of education and learning. What Is The Goal Of Conference Education? So … [Read more…]

The Conference Life Cycle: Where Is Your Event In This Process?

All associations, businesses and professions must continually adapt in order to survive. Organizations, products and services go through a four stage life cycle: startup, growth, maturity and decline. Unless the organization reinvents itself, it declines and ceases to exist. The business life cycle also applies to conferences, meetings and events. Where do you think your … [Read more…]

Does Your Association Need Ritalin For Organizational ADD?

A student said to Zen Master Ichu, “Please write something of great wisdom for me.” Master Ichu picked up a brush and wrote one word: “Attention!” The student said, “Is that all?” The master wrote, “Attention. Attention.” The student became irritable. “That doesn’t seem profound or subtle to me.” In response Master Ichu wrote, “Attention. … [Read more…]

The One Technology Tool Most Associations And Conferences Need Today

Today’s networked individuals have shaped the Internet into something especially hospitable to an emerging class of citizens – the participatory class. The Internet pioneers built into its structure, organization, model of governance and sustainability, the potential for creation, collaboration, sharing and interactive learning. One of the most important characteristics of this Web 2.0 World is … [Read more…]

Social Media, Events, The Hospitality Industry And The FTC Guidelines

Event Organizers Investigated For Not Following FTC Guidelines Did you know that at a January 2010 event held by Ann Taylor Loft was investigated by the U.S. Federal Trade Commission (FTC) for possible violation of new marketing guidelines which apply to WOM, Social Media, TV, radio and print? That’s right, the event organizers were investigated.  … [Read more…]