Tag: blogs

Social Media And Events Continue To Grow: 2012 Research

Marketers still place a high value on social media. 83% of marketers surveyed by Social Media Examiner indicate that social media is important to their business. 73% of event organizers surveyed by Amiando indicate that social media is important to their conferences, events and meetings. Clearly social media is a fad that’s gone rad and … [Read more…]

Social Media, Events, The Hospitality Industry And The FTC Guidelines

Event Organizers Investigated For Not Following FTC Guidelines Did you know that at a January 2010 event held by Ann Taylor Loft was investigated by the U.S. Federal Trade Commission (FTC) for possible violation of new marketing guidelines which apply to WOM, Social Media, TV, radio and print? That’s right, the event organizers were investigated.  … [Read more…]

Is MPI Buying Positive Social Media Mentions For WEC?

This week, MPI will have its annual World Education Congress (WEC). As some of you know, I worked for MPI several years ago and even planned content for the WEC in the late 1990s. Many readers remember my feelings about the 2009 WEC Virtual Access Pass debacle. But this year, MPI created a new WEC … [Read more…]

Are Your Annual Meetings Producing Life-Giving Oxygen Or Life-Draining Experiences?

Oxygen, we can’t live without it. We need it to live, breath and function. This colorless, odorless, tasteless gas is the third most abundant element in the universe next to hydrogen and helium. It changes everything it touches. It forms compounds with almost everything it contacts and creates something new. Most molecules in living organisms … [Read more…]

Six Social Media Event Marketing Blunders To Avoid

This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. Blogs, LinkedIn, YouTube, Facebook, Twitter: More organizations are trying their hand at these cool Web 2.0 tools to help grow their show and attract future members — with mixed results.  Unfortunately, most attempts at using social media to attract attendees or increase the … [Read more…]

The Quest for Continuous Meeting Improvement

Every business seeks to hire and retain exceptional talent. Organizations that demonstrate that they care for their people are making an investment in their future.  We’ve all heard it many times over. For meeting professionals to bring the greatest value to their organization, they’ve got to be strategic. The path leading to the executive table … [Read more…]

25 Ways To Use Social Media For Your Next Event

There are many ways to use social media for your next event. Here are just a few to consider. Add your ideas in the comments area. 1. Identify a hashtag for your conference. A hashtag is a key word or abbreviation preceded by the hash or number symbol such as #EC10. Hashtags are adopted by … [Read more…]