Facebook. Say that name and people either nod in agreement or shriek with fear. Facebook's jargon, processes and activity are part of mainstream society today. We judge relationships based on a person's Facebook relationship status. We see if someone has current photos in their albums. We check their work history and their timeline. We review what they've "liked" recently. Facebook is an extremely powerful social technology tool that our organizations should embrace and use--even if we don't … [Read more...]
5 Reasons Why CSMs And CVBs Should Use Social Media
Convention Services Managers (CSMs) and Convention and Visitor Bureaus (CVBs): They are a meeting professional's right hand. They are event professionals' co-pilots. We need them. We love them. We can't succeed without them. They help provide the onsite scaffolding and structure of our events. Without them, our meetings would implode from the time we set foot on site. While a majority of the business world has been undergoing a major shift in communications through social media, CSMs and CVBs … [Read more...]
Move From Broadcast To Social Engagement With Your Facebook Page
Most organizations are using their Facebook page to broadcast information versus using it for two-way communications. Missing the Mark With Broadcast Marketing Only They are missing the mark. They are doing all the talking. They come across as arrogant, egotistical and self-serving. They don't focus on their customers. They focus on themselves. These organizations are using old school push marketing techniques. They have yet to adopt the concept of "social." Those that continue to post … [Read more...]
Walking On Social Sunshine: Identifying Your Nonprofit Association’s Social Footprint
I used to think maybe you loved me, now nonprofit I'm not sure And I just can't wait for the day when you ping my mobile galore Now every time I visit my social networks, gotta hold myself down Cos I just wait till you update me your coming around I'm walking on social sunshine, wooah I'm walking on social sunshine, wooah I'm walking on sunshine, wooah and don't it feel good!! Paraphrase of Katrina and the Waves "Walking On Sunshine" Is your organization walking on social … [Read more...]
25 Ways To Use Social Media For Your Next Event
There are many ways to use social media for your next event. Here are just a few to consider. Add your ideas in the comments area. 1. Identify a hashtag for your conference. A hashtag is a key word or abbreviation preceded by the hash or number symbol such as #EC10. Hashtags are adopted by event organizers to encourage conference participants to use in their tweets. Hashtags were created as a way to search and aggregate information on Twitter. More information on hashtags. 2. Search … [Read more...]
14 Social Media Stats Nonprofit Organizations Should Consider
Still wondering if your nonprofit or trade association should use social media? Take a look at some of this recent research and decide for yourself. 1. 400 million people use Facebook with nearly 95 million in the United States. Facebook Statistics 2. More than 50% of the active users logon to Facebook daily and more than 35 million update their status daily. Facebook Statistics 3. 41% of Facebook users promote product fan pages. eMarketer & Morpace 4. 37% of Facebook … [Read more...]
