Do’s and Don’ts: Six Tips to Help Justify Attendance at Your Event November 30, 2022 by Dave Lutz As we progress through the event industry’s recovery to 2019 levels, conference organizers must have a laser focus on helping potential attendees make their business case for attending their events. The best path for helping them get approval to attend is to ensure that the majority of your education program is aligned to advance business … [Read more…] Filed Under: Attendance Marketing, Conference Education, Experience Design Tagged With: , attendee marketing, business case, Education, event business case, justification for attendance, workforce challenges
Top Trends for Your Event’s Social Influencer Campaign April 12, 2022 by Betsy Bair The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. … [Read more…] Filed Under: Attendance Marketing Tagged With: , attendee marketing, registration, social influencer, Social Media, trends
