The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing Influencer Marketing Hub, which specializes in producing content in the social media and influencer marketing … [Read more...]
Three Marketing Flubs That Cause Conference YES Decision Skids
Your email marketing blast generated plenty of clicks. But the registration needle hardly moved. What's up with that? Conference Registration Frustrations For every smooth registration journey, there are many other frustrating moments that cause people to bail. You worked hard to earn that maybe click. Now they're skidding and losing interest. Three Marketing Roadblocks Here are three messaging roadblocks that prevent you from converting them to YES: 1. One Size Fits All! You crafted a … [Read more...]
Four Primary Reasons People Will Not Register For Your Event
Your supervisor walks into your office and closes the door. She sits down and says, "We've set a new goal for you for our annual meeting. We need an increase of 10% in full registrations." "As the point person for our meetings and events, you need to make this happen," she exclaims as she exits your office. You Are Not Alone This scenario occurs in countless companies every year. The challenge for most conference organizers is figuring out how to attract potential registrants and grow … [Read more...]
Increasing Conference Customers Through Social Media, Reach And Yield
Where do new conference customers come from? Do you know the cost of acquiring your next customer? Those are the magic questions many conference organizers want answered. Incorporating The FRY Method Author Olivier Blanchard talks about using the FRY method with social media to increase customers in his book Social Media ROI. The FRY Method separates the sales process into three categories: Frequency - convince people already buying from you to buy more often. Reach - convince more people … [Read more...]
Using Social Media And The FRY Method To Increase Event Registrations
"It's all just a numbers game. There's not a secret to increasing event registration. You just sell more," says your boss. "You want to increase your sales? Just talk to more people. Pick up the phone and call more potential attendees. Send out more emails. Create more direct mail marketing pieces. Get more eyeballs. That's how it works," says conventional wisdom. Or your employer. "Sell more stuff"--in this case registrations--is not the answer most of us seek. We know that a good event sells … [Read more...]
